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Baby & First Toys

Little hands have a lot to discover. Our Baby & First Toys collection brings together thoughtfully chosen toys, books and cuddly companions designed for those earliest stages of play, when touching, grasping, listening, looking and exploring are all part of learning.

From first wooden toys and sensory discoveries to interactive play, books and much-loved soft friends, these are toys made to engage growing minds while making lovely first gifts too.

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  • The cover of the book 'The Magic Bunny' by Jellycat, featuring an illustration of a smiling rabbit with a human hand reaching out to it.
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