Early Primary 5–7 Years

Starting school opens up a whole new world of skills, interests and independence. Between five and seven, children are building confidence in what they can do while still learning best when there’s plenty of fun involved.

Explore games, puzzles, building toys, creative activities, books and hands-on learning that encourage reading, early maths, problem-solving, concentration, fine motor skills and logical thinking. It’s also a great age for developing social skills through games and shared play, including taking turns, following rules, working together and discovering that not winning every time is all part of it.

As their confidence grows, play gives children the chance to practise new skills, challenge themselves and discover the things they genuinely love doing.

Please refer to individual products for specific age recommendations and safety information.