Figures & Characters

Sometimes all it takes is a few little figures for an entire world to appear. From farm animals and wild creatures to dinosaurs, people and wonderfully abstract characters, play figures give children the starting point and let their imagination decide what happens next.

They can become part of small world setups, join a block or magnetic tile creation, inspire storytelling or simply become much-loved characters in everyday play. Open-ended figures, including beautifully simple and abstract designs, leave even more room for children to decide who or what each character might be.

With no story already written for them, figures and characters can encourage imaginative play, language, creativity and storytelling while giving children the freedom to create worlds entirely their own.