Fewer Toys, Better Play.

Children don’t need more toys. They need the right ones.

Toys that encourage imagination, creativity, problem solving and learning through play. Toys that can be enjoyed in different ways, grow with developing skills and earn their place in the toy box.

Here’s our guide to choosing quality toys for every stage of childhood.

Baby & Toddler

0 to 2 Years - At this stage, play is all about discovery. Touching, grasping, moving, listening, repeating and figuring out what happens next.

Look for

• Sensory and cause and effect toys
• Stacking, sorting and nesting
• Simple puzzles
• First building toys
• Open ended toys that grow with their skills

IQM picks

 

Explore toys for 0–2 years

Preschool

3 to 4 Years - Imaginations are taking off. Children are developing language, coordination and independence while creating increasingly elaborate ideas through play.

Look for

• Open ended building toys
• Small world and imaginative play
• Role play and pretend play
• Creative and sensory activities
• First games and puzzles

IQM picks

[4 PRODUCTS]

Explore toys for 3–4 years

Early Primary

5 to 7 Years - Play becomes more complex as children build, design, create, question and work things out for themselves. This is a great stage for toys that introduce more challenge while still leaving plenty of room for imagination.

Look for

• Quality construction and building sets
• Puzzles and logic games
• Creative kits and art materials
• Small world and imaginative play
• STEAM and educational toys
• Family games

IQM picks

[4 PRODUCTS]

Explore toys for 5–7 years

Growing Minds

8 to 12 Years - Older kids still need play. It simply starts to look different.

Look for toys and activities that challenge developing skills, encourage creativity and give kids something they genuinely want to master, make or explore.

Look for

• Strategy and logic games
• Advanced construction
• Science and STEAM activities
• Creative projects
• Puzzles and brain teasers
• Games for friends and family

IQM picks

[4 PRODUCTS]

Explore toys for 8–10 years

Toys that grow with them

Some of the best toys don’t have an age limit on how they’re played with.

The toy stays the same, but the way a child uses it changes as their skills, imagination and interests develop. What begins as simple stacking or sorting might later become an elaborate build, imaginary world or completely new creation.

These open ended toys are a great investment in play. They stay relevant for longer and can be enjoyed across different ages, shared between siblings, cousins and friends, and even passed on to the next generation.

Discover toys that grow with them

 

 

 

What makes a toy worth having?

A great toy doesn’t need to do everything. It needs to do something well.

We look for toys that encourage children to think, create, imagine, experiment or connect. Wherever possible, we choose quality toys that can be played with in more than one way, combined with things you already own and returned to again and again.

Because fewer toys doesn’t mean less play.

It means choosing better.

Start with the child

Age recommendations are a helpful guide, but every child plays, learns and develops differently.

Think about what they naturally gravitate towards. Do they love to build, create, pretend, solve, experiment or make up stories?

Start there.

Fewer Toys. Better Play.

Explore toys by age